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How to develop a winning product? A guideline for the Chief Product Officer

3/17/2023

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The only way I know of to develop better product intuition for your own product is to:
  • 1. Constantly use your product as a real customer would
  • 2. Constantly research your target customer -- their habits, problems, environment, way of doing things, psychology.

12 ways to make the above practical in your week-to-week:
  • 1. Use the product daily as a real user would [15 minutes / day]
  • 2. Watch one or two user research or replay sessions [10 minutes / day]
  • 3. Check your key usage metrics dashboard [5 minutes / day]
  • 4. Interview a prospective client and ask them to describe a specific workflow related to your product [30 min / week]
  • 5. Email or slack 1-3 existing clients with a specific feedback question [30 min / week]
  • 6. Read notes from recent sales calls or user interviews [30 minutes / week]
  • 7. Read customer feedback queue tickets [30 minutes / week]
  • 8. Read the latest data analysis on user behavior on your product [30 minutes / week]
  • 9. Read industry blogs / articles related to your product area, ideally about either customer learnings or from the perspective of customers [30 minutes / week]
  • 10. Explore competitor products as a real user world [2 hours / month]
  • 11. Try selling the product yourself, or tag along on a sales call [2 hours / month]
  • 12. Read 3 books a year relevant to the psychology of your customers [5 hours / week]

If you did EVERYTHING on the list above, it would take you 10-15% of your working hours. Doing half of them would be more like 5% of your week.
  • This is tiny investment for
  • 1) honing your product intuition
  • 2) making better prioritization decisions
  • 3) gaining greater conviction in your work and frankly
  • 4) having way more fun in your work.
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Author Details
Name:
 John Masud Parvez, Top International Coach and Business Expert 
More Details: 
  • In professional career: CIO / Digital Transformation Director
  • In entrepreneurship life: Founder of VSHR Group
  • In passion life: Keynote /Tedx speaker, Professional Coach
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