Business Growth Strategy - "Discipline Culture" in the Workforce Flywheel Framework

This issue has escalated from a simple people issue to an extreme cultural crisis. Today, we focus on HR branding, which is crucial. How often do we encounter situations where we avoid hiring from certain companies due to their negative culture?

HR professionals, HR leaders, and business leaders, let's delve into these scenarios and see how they resonate with you:

1. Employee Demotivation: Employees are uninterested and disengaged with their work, showing little enthusiasm or productivity.
2. High Turnover Intentions: A significant number of employees are actively seeking new job opportunities and are ready to leave at the first chance.
3. Management Distrust: Employees believe that management's primary goal is to push them to work harder, leading to a culture where employees try to do as little as possible.

​If any of these situations sound familiar, this video is perfect for you. I will share tools and research to address these issues effectively.

Research InsightsOur research, conducted since 2021 across 200 companies, revealed some startling insights. Of these companies, 40% were multinational, 40% were local corporations, and 20% were established startups. We discovered that in companies with profitability below 5% growth, 80% of the workforce was either actively or passively seeking new opportunities.
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Another insight was the disconnect between leaders and employees. Leaders often view employees as obstacles rather than extensions of their efforts. This mindset is prevalent in about 85% of companies surveyed.

Addressing the Cultural IssueThis is a significant issue that has become ingrained in company culture. In our study of hundreds of companies, we found that 30% suffer from a severely negative culture. To solve this problem, we utilize the Workforce Flywheel Framework, which consists of three columns: Disciplined People, Disciplined Process, and Disciplined Culture. The issue we're addressing today falls under Disciplined Culture.

Building a Positive CultureCreating a positive culture involves two fundamental steps:
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1. Preparation: Just like cooking a meal, you need to follow a recipe, gather ingredients, and cook them properly. Similarly, to move from one business level to the next (e.g., from $20 million to $100 million in revenue), you must first design the culture needed to support that growth. Identify companies that have achieved your target revenue and analyze their culture, then customize and implement those elements in your own company.
2. Sustainability: Once the culture is designed and deployed, sustaining it requires two key factors:
   • HR Systems: Implementing effective, cost-efficient, and process-oriented HR systems to maintain the culture.
   • HR Branding: Aligning your HR branding with the desired company culture to attract suitable talent. This means that if you aim to grow to $100 million in revenue, your branding should reflect that level to attract the right employees.

Further Resources

​For a detailed, step-by-step guide on building a disciplined culture, check out my book, "100x Business Workforce." This book offers practical tools, templates, frameworks, and research to help you create a flywheel effect in your workforce, taking your company from its current level to the next.

Access and ResourcesTo get your copy of the book, join the priority list here. You'll receive early access notifications and additional bonuses, tools, and resources to facilitate your HR transformation. Joining the list is free and requires no credit card.

For more insights into the other columns of the Workforce Flywheel Framework, watch my other videos linked in the description.
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Additionally, check out the free scorecards available in the description to assess your workforce's current state. These scorecards provide industry benchmarks and expert advice to help you improve productivity and effectiveness. For further assistance, book an appointment with our experts via the link provided.