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How are we burning our life?

We openly have known about the horrific side of smoking for the last 50 years and even more. Nonetheless, for some specific reasons, the figure of people who smoke shows no sign of contraction ever since. Not until facing up with death, all the alert and warning articles are way too late. It is easy to think just one cigarette doesn't do much harm, but a website has calculated it could cost approximately 10-14 minutes of life. According to CDC, smokers die 10 years earlier than nonsmokers on average. After dying, we have roughly 7-10 minutes of brain activity left to show up the most memorable of our lifetime and then nothing but a  non-existed black sea. Gathering all of the information above, the chronic smokers out there are really destroying 10 years of their life instead of living a meaningful life as they have always been dreaming once. Besides, the gap between smoking cigarettes and using drugs such as weed, cocaine, meth, methadone, and heroin is surprisingly close. If you smoke, it’s much more likely you have the willingness to give yourself a try taking drugs from the weakest to the strongest one.
John-The founder of VSHR in his comment: “Vietnamese society today is apparently different from 6 years ago. Back then, I was still able to enjoy my iced coffee in a small coffee shop with a fresh atmosphere in which I noticed there were only a few people who smoked. And now, I see the smoke from lightened cigarettes on every corner of the street that people are walking on. That’s extremely appalling”.

Why Life burn?

In the first place and as always, VSHR’s mission is to solve health-related concerns, and problems and ultimately contribute to developing a better health service model for everyone. Appropriately, the Anti-Smoking project was idealized to make a significant movement in that BIG mission.
  • We want to create a great impact - DON’T START SMOKING to a particular group, from age 17 to 23
  • Spread out the messages against smoking
VSHR Projects

How is this project different from other?

Principally, the popular anti-smoking campaigns all have the same aim: call out people to STOP smoking. However, VSHR has started a new move: call out people not to START smoking and our target is the group of people from 17-23 who haven’t smoked.
Protecting health is the most frequent message that other campaigns have spread out so far but for VSHR, our message is different AND that’s why we want people to be different also, to be different from others around you, they ignore all harms but it doesn’t mean you have to act the same.

What are the project steps

  • Situation video: aims to raise awareness and spread the message to young people
  • Workshop at health festival event *attach photos*

Interviewing the anti smoking leader

​Get to know more details about the project via an interview with Hai My-the inspirational leader of the anti-smoking team
Interviewer: The project had been in progress last year. So why now is the time to “launch” it but not in 2017?
Hai My: We aim to bring a whole fresh wind to our anti-smoking project while there are many sorts of campaigns like this being launched at the moment. The point is to plan and prepare everything thoughtfully before getting our hands in, which takes us a lot of time.

Interviewer: The whole team may face up to some struggles while running the project. What’s the hardest thing you have dealt with so far?
Hai My: It’s never easy to run a project so complication is something that we cannot predict. The hardest thing we have been so far being not only choosing a precise content targeting the group of people who are from 17 to 23 but also creating a great impact and gaining more attention on this project since the warning about smoking has been brushed off through generations

Interviewer: What’s the hidden message behind the hashtag #lifeburn?
Hai My: The message that the whole team wants to spread out is: ”You light up a cigarette and it burns your life.”

Interviewer: What are the things that you expect the project will bring to Vietnamese society?
Hai My: Making a mark in our society may sound a bit ambitious. The biggest purpose of this project is to help young people have a new sight of smoking and prevent it before it even starts.

Project Leadership team

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​Trương Hải My ​
ANTI SMOKING
UNIT
​LEAD
School of
Medicine
​National University
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Ph. Hong Suong
Support and development Lead
Medical Representative 
United Pharma.

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VSHR Office Address

Head Office: 222 Dien Bien Phu, District 3, Ho Chi Minh, Vietnam. 
Leadership Hub: 155 Ben Van Don, District 4, Ho Chi Minh, Vietnam. 
Secondary Office: 1B Nguyen Binh Khiem, District 1, Ho Chi Minh, Vietnam.
3rd Office: 05 Quach Van Tuan, Ward 9, Tan Binh, HCMC

What we believe in

In Marvel comics super heroes come from sky. But in real life, the true super heroes/ heroines always live among us. So let's do our part and make a great positive impacts for the community together.
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  • Our Initiatives
    • Healthcare Book
    • Life Impacts News
    • Life Handshake Project
    • VSHR Spirit Project
    • Vietnam Health Fest
    • Skill Development
    • Social Development Factory - SDF
    • Medx
    • VHS
    • Life Burn
    • Vietnam Nutrition
    • Health Check
    • Childcare
    • Impact Shapers >
      • Impact Shapers - Instruction
    • Red Volunteer Program
    • IT Shapers
    • VSHR Advisory Services >
      • Contact Advisors
    • Digital Media >
      • Contact VSHR Digital Media
  • VSHR Pro Academy
    • RPO >
      • RPO Solutions
      • Employment
      • Job Database
    • Training 4.0 >
      • Salesforce Transformation
      • VSHR Leadership 4.0
    • People Empowerment
    • Echo Brand >
      • Echo Employer Brand
      • Echo Personal Brand
    • Our Trainers
    • The Alpha Game >
      • Alpha Game May 2021
      • Alpha Game Oct 2020
    • VSHR Pro Edux >
      • Pro ManagerX >
        • ManagerX Quiz
      • Pro Sales Executive >
        • Certified Sales Executive
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    • Become a Mentor
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