How are we burning our life?
We openly have known about the horrific side of smoking for the last 50 years and even more. Nonetheless, for some specific reasons, the figure of people who smoke shows no sign of contraction ever since. Not until facing up with the death, all the alert and warning articles are way too late. It is easy to think just one cigarette doesn't do much harm, but a website has calculated it could cost approximately 10-14 minutes of life. Acording to CDC, smokers die 10 years earlier than nonsmokers on average. After dying, we have roughly 7-10 minutes of brain activity left to show up the most memorable of their life time and then nothing but a non-existed black sea. Gathering all of the information above, the chronic smokers out there are really destroying 10 years of their life instead of living a meaningful life as they have always been dreaming once. Besides, the gap between smoking cigarettes and using drugs such as weed, cocaine, meth, methadone and heroin is surprisingly close. If you smoke, it’s much likely you have willingness to give yourself a try taking drugs from the weakest to the strongest one.
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John-The founder of VSHR on his comment: “Vietnamese society today is apparently different from 6 years ago. Back then, I was still able to enjoy my iced coffee in a small coffee shop with a fresh atmosphere in which I noticed there were only few people who smoked. And now, I see the smoke from lightened cigarettes on every corner of the street that people are walking on. That’s extremely appalling”.
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Why Life burn?
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In the first place and as always, VSHR’s mission is to solve health related concerns, problems and ultimately contribute to develop a better health service model for everyone. Appropriately, the Anti-Smoking project was idealized to make a significant movement in that BIG mission.
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How is this project different from other?Principally, the popular anti-smoking campaigns all have the same aim: call out people to STOP smoking. However, VSHR has started a new move: call out people not to START smoking and our target is the group of people from 17-23 who haven’t never smoked.
Protecting health is the most frequent message that other campaigns have spread out so far but for VSHR, our message is different AND that’s why we want people to be different also, to be different from others around you, they ignore all harms but it doesn’t mean you have to act the same. |
What are the project steps
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Interviewing the anti smoking leader
Get to know more details about the project via an interview with Hai My-the inspirational leader of the anti-smoking team
Interviewer: The project had been in progress during last year. So why now is the time to “launch” it but not in 2017?
Hai My: We aim to bring a whole fresh wind to our anti-smoking project while there are many sort of campaigns like this being launched at the moment. The point is to plan and prepare everything thoughtfully before getting our hands in, which takes us a lot of time.
Interviewer: The whole team may face up to some struggles while running the project. What’s the hardest thing you have dealt with so far?
Hai My: It’s never easy to run a project so complication is something that we cannot predict. The hardest thing we have been so far is not only to choose a precise content targeting to the group of people who are from 17 to 23, but also to create a great impact and gain more attention on this project since the warning about smoking has been brushed off through generations
Interviewer: What’s the hidden message behind the hashtag #lifeburn?
Hai My: The message which the whole team want to spread out is: ”You light up a cigarette and it burns your life.”
Interviewer: What are the things that you expect the project will bring to Vietnamese society?
Hai My: Making a mark in our society may sound a bit ambitious. The biggest purpose of this project is to help the young people have a new sight about smoking and prevent it before it even starts.
Interviewer: The project had been in progress during last year. So why now is the time to “launch” it but not in 2017?
Hai My: We aim to bring a whole fresh wind to our anti-smoking project while there are many sort of campaigns like this being launched at the moment. The point is to plan and prepare everything thoughtfully before getting our hands in, which takes us a lot of time.
Interviewer: The whole team may face up to some struggles while running the project. What’s the hardest thing you have dealt with so far?
Hai My: It’s never easy to run a project so complication is something that we cannot predict. The hardest thing we have been so far is not only to choose a precise content targeting to the group of people who are from 17 to 23, but also to create a great impact and gain more attention on this project since the warning about smoking has been brushed off through generations
Interviewer: What’s the hidden message behind the hashtag #lifeburn?
Hai My: The message which the whole team want to spread out is: ”You light up a cigarette and it burns your life.”
Interviewer: What are the things that you expect the project will bring to Vietnamese society?
Hai My: Making a mark in our society may sound a bit ambitious. The biggest purpose of this project is to help the young people have a new sight about smoking and prevent it before it even starts.
Project Leadership team
Trương Hải My ANTI SMOKING UNIT LEAD School of Medicine National University |
Ph. Hong Suong Support and development Lead Medical Representative United Pharma. |
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